Resources for Achieving Membership Goals
Membership resources can help clubs reach their membership goals.
From golf outings and social events to a continued emphasis on retention, Rotary clubs around the world are finding creative ways to respond to President Dong Kurn Lee’s challenge to increase membership.
August is Membership and Extension month, a time to focus on the heart of Rotary and what makes it great -- more than 1.2 million members in nearly 33,000 clubs worldwide.
As RI president, Lee has challenged Rotary districts and clubs this year to a net membership increase of 10 percent and to add two new clubs in each district. New clubs are a means of reaching demographic groups that cannot get involved in current club meetings.
“If we do not bring in younger members, we will miss out on a great deal of energy and expertise,” Lee said during a visit to the Rotary Club of Chicago in early July. “And we will not be providing a new generation of members to become club presidents, district governors, and senior RI leaders in the years to come.”
In seeking to recruit new members, clubs should look to new enterprises, professions and occupations, such as web developers or technicians, that may have been previously overlooked, Lee urged.
Two clubs in Korea have been experiencing great success in membership growth. The Rotary Club of Gwangju-Ibseog in Gwangju, Korea, nearly doubled its membership in the 2007-08 year, and the Rotary Club of Iri Dong in Jeonrabug grew from 112 to 152 members last year.
From RI News |
